Your business activity has been stagnating or even declining for some time and you don’t know how to boost it? It’s very simple: you need to find new customers. But how can you find customers in a world as vast as the Internet, where every Internet user is already solicited by hundreds of offers and advertisements every day? One thing at a time. To begin with, you need to find prospects.
What is a prospect?
For those who are not totally familiar with the language of marketing, a prospect is a potential customer. It is not yet a customer. It is a person who does not necessarily know your existence or your business, and with whom you will need to make contact in order to increase the number of customers in the future. That’s why we talk about prospecting when it comes to contacting people to tell them about your business and your services. Prospecting for new customers is a practice that has existed since the dawn of time. Without it, it is very difficult to make yourself known, and therefore to develop your business towards new perspectives. Today, in the age of the Internet and digital technology, finding prospects has become very difficult, because there is huge competition in the prospecting market. So, how do you find prospects on the Internet? Fortunately for you, some websites like www.oni.fr can help you and guide you in your efforts.
Turn your prospects into new customers
Now that you know what a prospect is, you still have to be able to turn them into new customers. A prospect is useless to your business if he doesn’t end up buying or consuming from you. First contact, visibility and advertising are essential elements in your quest to find customers for free. But the next step is to invite them to make up their mind. You can, for example, observe how your competitors proceed in order to find potential consumers and seduce them. Observation is often one of the key virtues of marketing. But the best solution is understanding. In order to find future customers and convince them to buy from you, you need to be able to put yourself in their shoes. What are their needs? What do they want? What are their online habits? Often, a study and a dialogue will enable you to adapt your offer to the expectations of your future customers, and thus to seduce them in the long term.
To find prospects, there are many tools at your disposal
So how do you actually find new customers? How do you find customers who are interested in your business and want to stay loyal to you? Above all, try to make the most of all the digital tools at your disposal. In the past, you had to go door-to-door, or send mail to mailboxes. Now, with the Internet, you have all the citizens of the world at your fingertips! Social networks are a great place to meet and get to know your future customers. In addition, many free software programs will allow you to calculate your activity rate, the practices of Internet users on your web page, etc. It has become very simple to analyze all this and to draw profitable consequences from it, as long as you know where to look!