What is PIM and how to integrate it?


If you own an eCommerce platform or are a manufacturer, you need to provide shoppers with engaging content about your products or services. Nowadays, consumers start their purchasing journey on the internet by comparing products from different sellers online. Therefore, providing them with as much information as possible is a marketing tool as it helps buyers make a purchasing decision.

Ecommerce solutions such as product information management can help you collect, manage and distribute your product marketing data to various sales platforms. This guide will help you understand PIM as an eCommerce tool and how you can integrate it with your system.

What is PIM?

This is an eCommerce solution designed to help users collect, manage, and distribute their product’s data across various sales channels. For example, a company that sells its products in varying geographical locations may require data in multiple formats and languages to reach a larger audience. There are several software solutions that automate the process of collecting, editing and saving product information.

What’s the importance of product information management solutions?

Using information management solutions can help you solve issues like data inconsistencies, inaccuracies and market delays. All this will lead to an improved customer experience. These data solutions also centralise product data, making it accessible to your company’s employees, business partners and other data owners.

Through the automated data processes, everyone can easily improve product content and update it when necessary. It is also easier to deliver product information to various marketplaces, depending on their requirements. Correct data will lead boost your sales due to improved brand’s visibility and reputation.

When to use the information management systems and when not to use them?

While a well-integrated management system for your product’s information can help your company grow its sales, there are some cases where its use will have minimal or no benefits.

When to use the information system

  • When you frequently update price and product catalog
  • When you need data-rich information
  • IF SEO adaptation for descriptions are necessary

Conditions when the information system is unnecessary

  • If you use a single platform or distribution channel
  • Have less than 1000 products in your catalogue
  • You only work with one or two manufacturers
  • Your products don’t require data-rich descriptions

Information management solutions integration

Information management solutions often work in tandem with other applications, like inventory management systems, which also hold crucial information about products. Integrating Information management solutions will bring product data from varying sources together, hence achieving a comprehensive view of the products’ data.

A majority of businesses using Information management solutions rely on the traditional point-to-point integration, which connects applications and systems through a one-on-one relationship. This integration requires developers to build custom code between the Information management solutions and other applications. The disadvantage of this integration is that a company can end up creating a system that is difficult to maintain if they have numerous applications.

Due to the above limitation of point-to-point integration, some organisations opt to use a new API-driven integration known as API-led connectivity. This method connects data to applications through reusable and purposeful APIs. These APIs’ primary role is to compose data into processes, unlocking data from systems or delivering an experience.

Parting words

Information management solutions are an essential tool in the e-commerce business. Proper use of these solutions can guarantee you success as you can efficiently distribute your product data to various sales channels. Visit goaland.com for the best information management solutions for your business.

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