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Marketing strategies: the importance of the 4 p’s

In a company, nothing works at random, everything is calculated. Every decision made by business leaders, in any field, determines the future of the company, whether it is a bad future or a good future. Marketing decisions are more than…

Best practices in BtoB commercial prospecting

Business development is a pillar of a company’s longevity. To develop new markets and capture qualified prospects, a strategy must be developed to develop its business in a sustainable way. By relying on the web, commercial opportunities are converted into…

Cash register software: how to choose it?

A web-till software must have several functionalities so that the management and the cashing within the establishment take place correctly. It then becomes judicious to choose a connected cash register accessible from a computer, a tablet or a telephone. This…

Professional email address: how to create one for free?

E-mail is an essential tool for all companies wishing to boost their business and improve their means of communication. To get a professional email address, you don’t necessarily need to spend money. Know that several free options are available to…

How to choose your inbound marketing agency?

Today, inbound marketing is considered to be a concept that helps entrepreneurs in particular to launch their business. If you want to make your company known quickly and, above all, to stand out from others, opting for this new strategy…

How do you set up a buyer persona?

In order to succeed in bringing your content in line with the needs and characteristics of your customers, it is necessary to establish your persona marketing. You need to consider a few steps to create your persona in an optimal…

Audiovisual production techniques for communication

An audiovisual agency is called upon for a variety of reasons. Small and large companies alike call on its expertise to benefit from efficient audiovisual production. What are the audiovisual production techniques used by an agency? How can they be…