Using a Google listing can greatly increase your popularity. It’s also useful because the reviews left there represent information you can use to improve your products. However, most negative reviews on a listing are unjustified. Google’s tool to help businesses better interact with customers has become a hotbed of unfair online competition. When a competitor becomes too embarrassing, a dishonest entrepreneur will not hesitate to fill out his “false opinion” form to discredit and destabilize him. How can this problem be remedied?

There are different kinds of negative reviews

Since 2014, Internet users have the opportunity to give their opinions on your company, products and services directly on your Google listing. There’s no need to dwell on the positive reviews. They can only benefit your business. Negative reviews, on the other hand, are more difficult to manage. There are two kinds of negative reviews. First, there are those that come from customers who have actually used your services or products, who, dissatisfied with their customer experience, sincerely express their dissatisfaction. These negative reviews can be used to improve your offerings in the future. Second, there are the negative reviews left by unfair competitors. Fortunately, some start-ups have specialized in fighting this kind of practice.

Contacting the dissatisfied Internet user: is this a solution?

When faced with negative feedback, often the first reaction is to want to contact the dissatisfied user in order to correct the shortcomings of the offer. However, we know that many of these so-called “opinions” are false. If you come across comments from real customers looking for more satisfaction in the use of your products, the negative opinion will be to your advantage. But if it is a dishonest competitor, wanting to interact will be a waste of time. Also, today’s Internet users love anonymity when interacting online. Chances are they are chatting under fake names and therefore a fake profile. As a result, you won’t be able to identify and contact them anyway. For these reasons, sometimes the best solution is to delete the Google listing.

Why use a specialized agency?

It is advisable to use a specialized agency for the deletion of the Google listing, first of all because of the seriousness of the issue. Indeed, the “false bad opinions” are known to be among the biggest causes of business failure. It is a problem that deserves to be dealt with by professionals in the field. Also, there are technical skills and experience that are essential to be able to delete Google records legally without any problems. Nowadays, agencies specializing in Google deletion know how to remove a Google listing in just 24 hours. In addition to the deletion itself, the service often includes a recreation of the listing (without the old notices). Hiring professionals allows you to concentrate on your core business while the negative reviews disappear!